Die Entwicklung in Europa

 Joining Accor is benefiting from the largest network in Europe, the most diversified portfolio of hotel & residential brands, the leader in lifestyle experiences, F&B & Entertainment and the most innovative loyalty program in the world.

Above all, it's about partnering with an owner-centric group, focused on long-term relationships built on trust and optimising owners' returns.

Our profitable business models, including our conversion brands (from Luxury, Premium, Midscale, Lifestyle to Budget), provide strong brand margin & premium, a large ecosystem of solutions with local expertise & support, and great flexibility for our partners who want to quickly join the leader in Europe, with low conversion costs to ensure their hotels' success & profitability.

Camil Yazbeck - SVP Head of Development Europe