Creating emotion is our passion. It is therefore natural for us to associate our brands with exhilarating experiences and emblematic venues. Through a range of international collaborations, we are sparking inspired experiences all around the world, sharing our unique expertise with our partners.
ALL, Principal Partner and jersey sponsor of Paris Saint-Germain Football Club
Accor and Paris Saint-Germain have signed a global multi-year partnership agreement. ALL (Accor Live Limitless), Accor’s new lifestyle loyalty platform, has become the Principal Partner and official jersey sponsor of the club starting from the 2019/2020 season. The partnership brings together Accor’s 265 million guests and the 395 million fans who follow the club and its players on social media worldwide!
AEG: the world’s leading sports and live entertainment company
The Group has extended its partnership with AEG beyond the AccorHotels Arena to include premium venues providing over 60 000 tickets and private suites for our loyalty members in Latin America, Asia and Europe.
AEG is world’s leading sports and live entertainment company, with more than 100 million guests a year, delivering innovation that inspires athletes, teams, artists and fans.
The Montreux Jazz Festival
Accor, the world-leading travel and lifestyle group, and the Montreux Jazz Festival partnered for the 52nd edition – taking place between June 29 and July 14, 2018 – that is set to grow over the coming years. Accor staged a wide range of events and offer packages: recreation of the Orient Express “train bleu” piano bar carriage, House of Vinyl By Le Club Accorhotels, the Montreux Jazz Talent Awards…
IMG: a gourmet partnership
The Group has signed a partnership with IMG, which will unlock access to chef masterclasses and culinary encounters for our best members courtesy of our loyalty program. Starting in 2020, our members will enjoy the best of Taste Festivals in London, Paris, Sao Paulo, Hong Kong and Toronto, with growth and expansion of the partnership into new cities over the next three years.
IMG is a global actor operating in more than 30 countries in sports, events, media, fashion, and especially culinary with immersive food experience.
Roland Garros and the Rolex Paris Masters: Game, Set and Match!
Accor is now present at some of the biggest tennis tournaments in France and abroad. Official supplier since 2015, Accor has extended its partnership with Roland-Garros until 2020! This famous championship and the second of the four Grand Slams is the most iconic venue for tennis lovers around the world.
As well as a private space for welcoming the Group’s guests in the Partners Village and the spectator boxes on the legendary courts, guests can taste a wide range of dishes throughout the tournament, prepared by Potel et Chabot.
But that is not all: Accor is also a partner of the Rolex Paris Masters (Masters 1000, ATP World Tour, WTA Championship). For the duration of the tournament, the Group organises a range of initiatives, including partnerships with tennis players, special Elites Experiences or a VIP Welcome Fans terrace.
Accor and golf at the Evian Championship
In 2017, Accor becomes a Major Partner of The Evian Championship. This partnership is based on a long-standing affinity between the group, its founders and the sport of golf, as well as an extensive range of hotels located near prestigious golf clubs. Accorshares golf's values of passion and precision, a convivial outlook and the quest for perfection.
Accor is also present locally to support the brands of the Group…
Paris 2024, Games for an entire nation!
Hospitality, boldness, pushing your limits, diversity… These are the values upheld by the candidate city of Paris for the Olympic and Paralympic Games 2024. These four ideas are also very dear to our Group, which in May 2018 took the decision to become the Official Partner of the Paris Bid.
For Accor, supporting Paris 2024 seemed like an obvious choice, especially with its network of 600 hotels in Paris and the surrounding area ready to host sports fans from around the world as well as the Olympic family. But that is not all: the measures put in place to support this bid also offer the opportunity to move the company in a more responsible direction, conscious of its environmental footprint and involving young people, so that it can have a positive impact on the lifestyles and perceptions of people all around the country.
As a major stakeholder in French tourism, we are proud to offer our support to Paris’ Bid for the Olympic and Paralympic Games in 2024. Paris 2024 is a wonderful opportunity to work for an attractive, dynamic and resplendent Paris on the international stage!