Contemporary - Artfully Created - Design driven
Tribe is a new kind of hotel. One that responds directly to the desires and aspirations of the modern traveller. A concept inspired by global journeys and uncompromising vision to deliver a uniquely positioned, design driven hotel. A refreshing and disruptive brand, Tribe challenges the status quo with its edited hotel experience that makes it a leader in the design-led affordable luxury sector. Modern travellers, we made this hotel for you. Welcome to Tribe.
Positioning:
Lifestyle - Midscale International 4 stars
Flagships
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1 hotel
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126 rooms in network
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21 hotels in the pipeline
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4,309 rooms in the pipeline
Key identifiers
- Design Driven
- Edited
- Artfully curated
- Guest centric
Key concept
DESIGN DRIVEN
The Tribe brand is designed to be vibrant and aspirational with our spaces livable and supremely functional. We express a new definition of affordable luxury at every opportunity. An intelligent and tasteful approach creates a desirable environment.
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92 % of guests had a positive interaction with tribes staff